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Keyword Research: The SEO Recipe Foundation
Get to know keywords, get to know SEO. One step for keyword, a big march for SEO.
Keyword Research Receipt
Course: UncategorizedCuisine: ItalianDifficulty: Easy
Prep time
30
minutes
Calories
300
kcalIngredients
Target Audience: Understand their needs, pain points, and how they search.
Competitor Analysis: See what keywords your rivals are ranking for.
SEO Tools: Utilize tools like Google Keyword Planner, Ahrefs, SEMrush, etc.
Directions
- Brainstorm: Generate a broad list of relevant keywords.
- Refine: Filter the list based on search volume, competition, and relevance.
- Categorize: Group keywords into themes (e.g., informational, transactional).
- Prioritize: Focus on high-value keywords with good search volume and manageable competition.
Recipe Video – Semrush Version
Notes
- Long-tail keywords: These are phrases that are more specific and have less competition than general keywords. They can be a great way to get traffic to your website from people who are really interested in what you have to offer.
- Keyword difficulty: This is a metric that measures how difficult it is to rank for a particular keyword. It takes into account factors like the number of backlinks to competing websites and the amount of content on the web that targets the keyword.
- Keyword trends: This shows how popular a keyword is over time. This can be a great way to find keywords that are trending and are likely to get a lot of traffic.
For beginners, keyword research involves identifying relevant terms people use to search for information online. Here's how to get started:
- Brainstorm relevant topics: Make a list of important, relevant topics based on what you know about your business.
- Identify related keywords: Fill in those topic buckets with keywords.
- Analyze search intent: Understand how intent affects keyword research and analyze accordingly.
- Research related search terms: Use keyword research tools to your advantage.
- Prioritize low-hanging fruit: Choose keywords with high search volume and low competition.
Through these steps, aspiring website owners can perform effective keyword research, propelling their website's presence in search engine results.
